Here’s a detailed project case study for your Portfolio page that shows how your digital marketing agency helps clients get organic visitors through Google Search using SEO. You can use this as a real or sample project to build trust and improve SEO for your own site.
📊 SEO Case Study: 5X Organic Traffic Growth for a Local Fitness Coach
🧠 Client Requirement:
“I want to get more people to discover my fitness coaching service through Google without running ads.”
📌 About the Client:
- Industry: Health & Fitness
- Service: 1-on-1 online and offline fitness coaching
- Location: Hyderabad, India
- Target Audience: Health-conscious individuals (18–40 years) searching for weight loss, muscle gain, or personal training online
🔍 Challenges:
- No SEO strategy or keyword plan in place
- Website had only 3 basic service pages and minimal blog content
- Competitors were already ranking for “fitness coach in Hyderabad,” “weight loss coach,” and related keywords
- No Google Business Profile optimization or local schema markup
🛠️ Our SEO Strategy:
1. SEO Audit & Keyword Research
- Identified 50+ local and long-tail keywords like:
- “personal fitness trainer in Hyderabad”
- “best online weight loss coach India”
- Fixed technical issues (slow load speed, no sitemap, missing alt tags)
2. On-Page Optimization
- Created 10+ keyword-optimized landing pages targeting services and locations
- Rewrote meta titles, meta descriptions, and header tags
- Added schema markup for local business, reviews, and FAQs
3. Content Marketing Plan
- Designed a blog strategy targeting search queries like:
- “best foods for fat loss”
- “how to start gym training at home”
- Published 12 high-quality blog posts over 3 months
4. Local SEO Boost
- Claimed and optimized Google Business Profile
- Built local citations on 25+ Indian directories
- Earned backlinks from fitness and wellness blogs

📈 Results After 90 Days:
| Metric | Before SEO | After 3 Months |
|---|---|---|
| Organic Traffic | 280/month | 1,450/month |
| Keyword Rankings (Top 10) | 3 | 28 |
| Leads from Organic | 2–3/month | 15–18/month |
| Bounce Rate | 78% | 42% |
💬 Client Feedback:
“Within just 3 months, I started receiving daily inquiries from people who found me on Google. The team not only ranked my website but also helped me understand what my audience was searching for.”
— Siddharth Rao, Certified Fitness Coach
✅ What We Delivered:
- Fully SEO-optimized site structure
- Content strategy that brings long-term traffic
- Improved user experience and local visibility
- Higher Google trust and organic leads—without paid ads
🚀 Want Results Like This?
We help businesses grow organically by aligning SEO strategy with real customer intent.
👉 Start your SEO journey with us today


